GetResponse

GetResponse Review 2024: Is this the best tool for you? One-stop email marketing platform.

Numerous aspects come into play when considering an email marketing tool: ease of use, features, and pricing. GetResponse stands out as a highly regarded option in this arena, but how do you determine if it aligns with your needs?

While GetResponse user reviews provide an initial glimpse, they don’t unveil the complete picture. Our assessment of GetResponse stems from extensive testing and industry expertise, comparing it against numerous other marketing automation tools.

Our comprehensive review of GetResponse aims to streamline your evaluation process.

Overview of GetResponse Email Marketing Software

GetResponse emerges as a robust email marketing solution with intelligent automation capabilities.

The setup process for campaigns is remarkably straightforward, guiding users at every phase.

This platform offers a plethora of templates for emails, landing pages, funnels, and forms, though some templates might benefit from updates.

Integration with analytics and other software is seamless and user-friendly.

Competitive pricing combined with scalability makes it adaptable to business growth.

👉 As a versatile email marketing and automation solution, exploring GetResponse is a worthwhile recommendation.

Key features of GetResponse:

GetResponse functions as a comprehensive email marketing and automation tool, equipped with expected fundamental features.

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Let’s delve into its significant features:

Drag-and-drop Email Editor: Crafting marketing emails and newsletters is a breeze. The editor allows easy placement and direct editing of content blocks, incorporating special elements like images, videos, and products.

Email Templates: GetResponse boasts over 120 email templates, enabling users to save designs, work in HTML, or create custom designs from scratch.

Funnel Builder: Facilitates the creation of complete sign-up and sales funnels, contributing to increased sales and email list expansion.

Email Automation: Abundant automation features empower users to create drip campaigns, triggered emails, and autoresponders, with lead-scoring capabilities to identify top leads.

A/B Testing: Crucial for campaign success, GetResponse offers an A/B testing wizard for emails and landing pages, automatically selecting the best-performing version.

Landing Pages: The drag-and-drop editor allows for easy creation of landing pages, incorporating forms, videos, and hosted pages, eliminating the need for separate hosting.

Customer Support: Responsive customer support is available, coupled with a knowledge base, a help center, and 24/7 email and chat assistance.

Integrations: Seamlessly sync your GetResponse account with various CRM or eCommerce platforms, enabling custom integrations via the GetResponse API or Zapier.

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Detailed GetResponse Review:

Let’s now dive into the core features of GetResponse to assess its suitability for your requirements.

Designing Your First Email with GetResponse:

GetResponse streamlines the process of designing your initial email, ensuring a user-friendly experience. Within minutes, I set up my first email effortlessly.

Upon creating a free account, you can immediately commence crafting your email by selecting ‘Design Message.’ Accessing over 120 email templates within seven distinct categories is a convenient starting point.

Save your preferred templates for future use in the ‘My Templates’ tab.

The email editor in GetResponse offers a wealth of features without overwhelming the user. All editing options are readily accessible, maintaining an intuitive interface.

For enthusiasts of HTML code, starting from scratch or using HTML-based designs is an option, although unnecessary due to the drag-and-drop template builder’s efficiency.

Options in the drag-and-drop email editor include:

Images, Text, and Buttons
Video embedding (YouTube, for instance)
Adjusting whitespace and margins
Inclusion of social sharing links
Custom HTML blocks

A notable feature is the ability to save blocks and sections, significantly reducing time by reusing elements like headers, footers, and specific text/image combinations in subsequent emails.

Incorporating videos and images is simple, either by drag-and-drop or by accessing GetResponse’s collection of free stock images.

Embedding videos via a YouTube link is a straightforward process, appearing seamlessly within the email.”

The journey continues beyond this point. Within the eCommerce section, integrating products from your online store into emails becomes effortless when linked with your e-commerce platform like Shopify. Additionally, the option to include a recommended products section adds a personalized touch.

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Setting up your email for success:

In a single interface, you craft the entire email, incorporating subject lines and sender email addresses, and selecting the appropriate email list for distribution.

GetResponse’s email tracking feature is noteworthy for monitoring eCommerce interactions.

Tracking post-click activities from your email links becomes feasible. While click tracking operates using a GetResponse tracking snippet, integration with Google Analytics also offers insights.

The eCommerce tracking feature enables the identification of revenue-driving campaigns, aiding in the justification of marketing expenditures.

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GetResponse Email Automation:

Autoresponders within GetResponse serve as the foundation for automation. Designing these emails resembles creating regular newsletter layouts, yet their scheduling enables precise control over delivery times. Customization options allow the exclusion of certain days, like weekends, for autoresponder transmissions.

The standout feature here is the ‘time travel’ toggle, which delivers emails at the recipient’s local time.

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Delving deeper into marketing automation:

GetResponse excels in marketing automation, particularly with its comprehensive automation workflows tailored for small to medium-sized businesses.

The automation menu presents an array of submenus for each housing automation template, simplifying the initiation process. For this review, let’s craft a ‘welcome’ automation sequence.

Creating a Customer Welcome Automation:

To initiate a welcoming sequence for new customers, I begin with a pre-existing automation template, resulting in the following structure:

The visual representation is impressive. Zooming into the automation flow reveals that GetResponse handles a significant portion of the groundwork. Modifying aspects is straightforward within the automation editor.

Conditions and actions define the automation process; for instance, a customer’s purchase (condition) triggers an email (action). In this campaign, new customers receive two emails over two days. Segmenting customers who interacted with the email streamlines further actions, all tracked automatically by GetResponse.

I’d rate GetResponse automation at 8.5/10. While familiarizing oneself with its capabilities takes time, the platform offers the potential to construct comprehensive customer journeys, customize automation, develop customer profiles, and personalize emails.

GetResponse Automation Workflows:

The platform enables the creation of automation workflows for various purposes, including lead qualification, engagement, post-purchase notifications, abandoned cart triggers, webinars, sales promotions, and affiliate marketing.

The pre-built templates serve as a foundation for precise customization, empowering users to create tailored automation.

Funnel Builder:

Moving on to the funnel builder, which encapsulates the steps in a marketing campaign, encompassing forms, emails, SMS, landing pages, etc.

GetResponse’s conversion funnel builder initiates by inquiring if you wish to:

Expand your email list (or leads)
Sell products
Promote a webinar

Starting with a new lead magnet or choosing from the 17 templates provided, users can build their funnel. The guided process suggests necessary steps and offers relevant templates, such as a thank-you page, ensuring a comprehensive campaign structure.”

How to create a conversion funnel

To initiate your conversion funnel, the first step involves crafting a sign-up landing page. Choose a template, customize the content and design, and then publish the page.

Subsequently, build the thank-you page and craft a promotional email to kickstart the funnel.

Utilize Facebook ads to promote the funnel seamlessly by linking your Facebook account to GetResponse.

Expand your funnel’s potential by incorporating more emails, forms, and pages to maximize conversions.

Track the campaign’s progress through essential statistics available on the conversion dashboard, including signup rates, contact numbers, page views, and conversion success rates.

Utilize the email marketing plan for lead and lead magnet funnels. To access additional features like abandoned cart recovery, consider opting for higher-tier plans.

The ability to design an entire funnel within a single dashboard while tracking essential statistics provides a seamless experience with GetResponse’s funnel builder.

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Website Builder:

GetResponse’s latest addition includes a website builder feature.

Create a website using templates or their ‘Ai-powered builder,’ where answering a few questions generates a personalized website automatically.

Other options within the website builder include widgets (forms, chat boxes, price tables, etc.), color schemes, themes, and adding logos and images.

Within just 5 minutes of exploration, I effortlessly crafted a decent homepage using the builder’s user-friendly interface.

The builder allows comprehensive editing of every page element, from fonts and text sizes to image inclusion, element repositioning, padding adjustments, and more.

A dedicated menu facilitates adding and editing pages on the website, enabling customization of navigation bars, headers, and footers, and providing further customization options through the drag-and-drop editor, similar to the email and landing page editors.

Webinars:

GetResponse stands out by including webinars in its suite of offerings.

Setting up a webinar is a straightforward process, involving title selection, setting time, date, duration, and choosing contact lists for registrants. Adding autoresponders for registrants post-sign-up is also possible.

Upon setup completion, GetResponse generates a webinar link to drive registrations.

The webinar tool delivers quality performance, featuring interactive elements such as chat, polls, Q&A, a whiteboard, and screen sharing for showcasing products or features. Incorporating call-to-action within the webinar streamlines product selling.

The integration of email marketing and webinars within a single platform proves beneficial for users familiar with both tools across different platforms.

Access to chat pods and global settings enhances event management, while the platform’s mobile app facilitates hosting webinars on the go.

Landing Page Builder:

The GetResponse landing page builder is a complimentary feature across all plans, offering 198 templates. However, focusing on the latest 100 templates is recommended, as some older designs appear outdated.

Once a template is selected, the editing experience differs from that of the email creator.

The single-column menu on the right houses drag-and-drop elements like text, images, videos, and buttons.

Despite initial thoughts about requiring labeled icons, familiarity with the elements grows swiftly during experimentation, ensuring efficient selection.

An attractive feature of the landing page builder is the ability to create A/B variants from the outset, allowing for multiple variants along with forms and thank-you pages from the top left corner of the page.”

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The Landing Page Builder:

GetResponse’s landing page builder accomplishes its task efficiently. While some specialized landing page software may offer more elaborate features, a bit of a revamp and additional templates could put GetResponse on par with other tools.

However, sticking with GetResponse is advantageous due to the seamless integration of landing pages with other campaigns like webinars, funnels, and automation.

Other Notable GetResponse Features:

Beyond email marketing, GetResponse boasts a suite of powerful features, including SMS marketing, web push notifications, paid ads, and live chat. This platform enables the setup of comprehensive funnels to convert visitors into customers, extending its functionality far beyond basic email marketing.

GetResponse Customer Support:

Accessing support through live chat and email, GetResponse provides 24/7 availability via live chat. Their extensive help center covers a wide range of product-related inquiries, offering guides for beginners, detailed articles on feature usage and configuration, and case studies to enhance email marketing and automation strategies.

Support is offered in 26 languages, with helpful representatives usually providing swift responses. However, phone support is exclusively available with the Max plan.

GetResponse Pricing & Plans:

GetResponse offers three plans for smaller businesses: email marketing, marketing automation, and e-commerce marketing, while MAX and MAX2 cater to enterprise-level needs with advanced features and dedicated support. Pricing is based on the size of your email list, starting at $19 for the Email Marketing plan for 1000 contacts.

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Integrations:

With over 170 integrations neatly organized on their integrations page, GetResponse allows connections with popular eCommerce platforms like Shopify, CRMs, payment gateways, social media apps, landing page builders, popup builders, and various conversion tools. The GetResponse API further facilitates custom integrations or employs Zapier for connection purposes.

Pros and cons of GetResponse:

What We Like the Most:

Perfect for scaling and accommodating both

small and large businesses
Inclusion of landing pages and conversion funnels
Comprehensive webinar funnels
A diverse collection of templates
Advanced marketing automation features
24/7 chat and email support

Areas for improvement:

Lack of refund for canceling an annual plan
Some templates within the landing page builder appear outdated

Pros and Cons from GetResponse Reviews:

Customers praised GetResponse for its email setup and testing, automation capabilities, analytics, integrations, simplicity, reliability, free plan, funnels, and support. Criticisms centered around slow loading times and limited advanced segmentation options.

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